Cognitive performance coaching

When the pressure peaks,
your mind is either trained
— or it isn't.

Your attention is the most expensive asset you own. We train it — neuroscience-based, measured — and build the systems that buy back everything it shouldn't be spent on. For executives, athletes, and professionals who perform where mistakes are expensive.

Request a consult 30 minutes. A few questions first — this is a fit assessment, not a sales pitch.

Systems that buy back time

custom AI workflows and automation aimed at the problem taxing you most

Deeper sustained focus

attention trained and measured like the asset it is

Performance under pressure

composure engineered — not hoped for — when the stakes peak

The problem

You've optimized everything except the instrument that runs it all.

Talent and preparation got you here. But at the top, everyone is talented and everyone is prepared — and the margin lives in what your mind does under load. You already know your version of the needle: energy that survives the afternoon. Decisions that don't require you in every room. Hours that come back from work a system should be doing. Composure when the quarter — or the platter — is on the line. And underneath all of it: at your level, a small attention leak isn't a feeling — it's a number, and it compounds across every decision on your calendar.

Pressure narrows thinking

Under stress, working memory shrinks and decisions default to habit — exactly when you need range. The competitors who look calm aren't lucky. They're trained.

Attention is leaking

Fragmented focus compounds silently: slower judgment, missed detail, decision fatigue by mid-afternoon. You feel it as "off days" that arrive more often.

Recovery is untrained

Elite output requires elite recovery — of attention, not just the body. Most high performers train the work and improvise the reset. It shows late, and it shows expensively.

The method

Measured. Individualized. Trained under real pressure.

Science-based coaching with research-grade measurement — applied to peak performance. You define the outcome. We formalize it, train toward it, and measure whether we hit it. No affirmations, no hacks.

Method

Baseline & goal-setting

We formalize the outcome you actually care about, then measure how your attention, energy, and decision-making behave under load.

Result

Your needle — named, numbered, and owned.

Method

Individual protocol

The levers your outcome depends on: sleep architecture, attention training, energy management — or custom systems, AI workflows, and code aimed at your costliest problem.

Result

Systems that buy back time. Deeper, sustained focus.

Method

Pressure training & exit assessment

Protocols rehearsed under conditions that simulate your real stakes — then re-measured against your baseline and your stated goal.

Result

Performance under pressure — verified by a number.

Request a consult Find out what a protocol for your arena looks like.

Case studies

Measured in the field.

Real protocols, real instruments, results published with permission — highs, averages, and all.

Published n=1 experiment

How far can a healthy brain go?

A healthy subject in his early thirties ran an intensive protocol to find out — documented publicly on YouTube, overseen by a clinical neurofeedback therapist, and measured with qEEG alongside a twelve-domain cognitive battery, baseline to exit.

Working memory, planning, deductive reasoning, and response inhibition ranked Excellent against his comparative group. Other domains held Average. Real numbers — and at elite baselines, that's where the margins live.

Full instrumented case report — shared in consult

Standard engagements measure you against your own baseline, on the metrics you choose. Flagship engagements add fully instrumented assessment — qEEG and the same cognitive battery used in the case above.

The coach

Ben Switzer

Founder of TrueFocus Mind, a cognitive performance coaching practice grounded in rehabilitation science. Ben's protocols are built to a demanding standard — gains must be real, measured, and durable — and refined in the field with high performers. His work is respected in, and informed by, hospital, research, and university settings.

Methods held to that standard don't tolerate wishful thinking — which is exactly what makes them formidable for a healthy mind under pressure.

Work informed by collaborations with

St. Joseph's Health CareWestern UniversityLawson ResearchBellFanshawe CollegeChefs Canada

Thirty minutes to find out where your ceiling actually is.

The consult is a working session: your arena, your pressure points, and whether a protocol makes sense. If it's not a fit, you'll leave with something useful anyway. Across engagements, 72% of client-defined goals are achieved — formally set, tracked, and verified.

Request your consult [ Booking embed goes here — Squarespace Scheduling / Calendly ]

A TrueFocus Mind practice

Performance coaching is the sharp edge of TrueFocus Mind — the same measured, science-based methodology behind all of our cognitive coaching. Visit the main practice →